During the last few months companies large and small around the world have been cutting their advertising budgets to save money. Although this can provide shot term relief, it will more than likely pave the way to long term loss of revenue or at the worst closure.

If you turned off the lights in your office and reception, you may save on the electricity bill but your customers are going to think you’re closed, leading to greater losses.

It’s the exact same with your advertising, customers won’t see you and more than likely seek out your competitors.

Maintaining your marketing during this hard period will definitely pay its dues.

For those waiting for the lockdown to be lifted can result in a devastating outcome for this business. Maintaining a steady investment into marketing will continue to keep your customers and new potential customers informed reducing the long-term losses throughout the up coming months.

For marketing assistance and advice, don’t hesitate to get in touch with one of our experts who will be more than happy to help!