Royal Mail Leaflet Drops

Royal Mail Leaflet Drops Vs LDM Team Leaflet Drops..
The good, the bad and the ugly.

And in the red corner we have… The Royal Mail..

When deciding on a Leaflet Drop Campaign there’s several things to take into consideration. One of the important factors being, how exactly are you going to deliver your campaign? With this, you have two main options. You can book in your campaign to be delivered by the Royal Mail Leaflet Drop via their postal service, or you can use an independent distribution company that employ their own teams….like LDM

As with everything, there’s positives and negatives, pros and cons, upsides and downsides to both.

Let’s start with the obvious one – when it comes to reputation and brand awareness, the Royal Mail leaflet drop service win the round unanimously – they knock Teams off their feet and into the ropes. Founded in 1516 in London, the Royal Mail is a household name and with that comes credibility. Sometimes it’s often the first thought for a business or agency when they think of a leaflet distribution campaign and understandably so. Although perhaps it shouldn’t always be, as when it comes to using Teams distribution, there are a few advantages that help them take on the Royal Mail in this weight category.

Using a distribution company that has its own teams allows for much quicker turn-around times than the Royal Mail. In some instances, your marketing material can go from print to doormat the very next day, whereas with the Royal Mail you will likely have to wait 2 – 3 weeks for your campaign to be delivered, sticking to schedule deadlines which sometimes may be frustrating for a client who requires a fast turn-around.

Furthermore, using a company that has their own teams can sometimes allow for additional extra features such as – GPS tracking of your campaign, post-campaign completion reports, as well as the option for your marketing material to be posted on its own for maximum exposure. I think we can call that 1-1.

In terms of areas covered, the Royal Mail pips Teams Distribution to the post (literally), covering every UK postcode, 52 weeks a year. Teams Distribution can be a little trickier in the more rural areas, so in some instances where a campaign covers hard to reach areas, the Royal Mail may be the more favourable choice.

However, when it comes to pricing, Teams distribution can often have the advantage. Using their own teams, a distribution company can be competitive on pricing with their rates often coming in lower than the Royal Mail, particularly when large quantities are required to be distributed.

So, there we have it, two good contenders in the ring, putting up a good fight. In our opinion, neither delivered a knock-out blow. Using the Royal Mail or using Teams both have their strengths and their weaknesses to consider.

Although Teams Distributions are the underdog given the reputation of the Royal Mail, they shouldn’t be underestimated or dismissed. Depending on what the client is looking for and the factors which are most important to them for their campaign, Teams distribution could be a formidable opponent and the right choice for them for their campaign.