You must have heard about ChatGPT by now, it’s setting the internet ablaze with curiosity and new possibilities.

We all already know that leaflet drop marketing is a cost-effective way to reach a local audience and promote your business, product or service…. However, creating a leaflet that stands out from the rest can be a challenging task, especially if you don’t feel like you have the budget for hiring a graphic designer or professional copywriter.

So… I think it’s time to discuss how to use the currently viral ChatGPT programme, a large language model trained by OpenAI, to improve your leaflet drop marketing campaigns. (or like our NW sales guy Zak, you can use it to write your blog posts 😂)

  1. Use ChatGPT for copywriting

One of the most important aspects of a leaflet is the copy. ChatGPT can help you create compelling and persuasive copy that will grab the attention of your target audience. Simply provide ChatGPT with a prompt, such as “Write a headline for a leaflet promoting a new restaurant,” and it will generate various options for you to choose from.

  1. Utilize ChatGPT for design suggestions

In addition to copywriting, ChatGPT can also assist with design suggestions. Provide the model with a prompt like “Design a layout for a leaflet promoting a new gym,” and it will generate ideas for layout, colour schemes, and imagery.

  1. Personalize your leaflet

Leaflet drop marketing is a great way to reach a local audience, but it can be made even more effective by personalizing the leaflet to the target audience. ChatGPT can help you create a personalized message by providing you with different variations based on the target audience you are trying to reach.

  1. Test and optimize

Once you have created your leaflet, it’s essential to test and optimize it to ensure it’s as effective as possible. ChatGPT can help you test different variations of your leaflet by generating different headlines, layouts, and messages. This will allow you to see which version resonates the most with your target audience.


ChatGPT can be a powerful tool for improving your leaflet drop marketing campaigns. By using it for copywriting, design suggestions, personalization, and testing and optimization, you can create a leaflet that stands out from the rest and effectively promotes your business, product or service.


When it comes to creating content that is clever, timely, and relevant to your brand, the technology isn’t at a point yet where it replaces the creativity and talent of a good graphic designer or copywriter. So please use it with a pinch of salt, and have a little fun. Get creative with it, and always have your audience/goals at the front of your mind.

If you work with us for your leaflet designs, you are hiring a team with over a decade of experience with what works and what doesn’t. And if you are in need of graphics, we have our very own wonderful designer! ☎️ 0161 503 0126. To learn more about how we suggest optimising your campaigns by targeting your audience effectively, read our post here.