07 Mar 2023
3 tech platforms to elevate your campaign
Using tech to elevate you marketing campaign
It doesn’t need to be difficult. This is the tech that LDM use when you decide to run your mail campaigns with us.
Mosaic data is a powerful tool that can significantly improve the effectiveness of a mail marketing campaign. Mosaic data is a type of consumer segmentation data that categorizes individuals based on various demographic, psychographic, and behavioral characteristics. This data allows marketers to target specific groups of people with messages that are tailored to their needs and interests.
Using Mosaic data can help marketers create a more personalized and targeted mail marketing campaign, which can lead to higher response rates and increased sales. Here are some ways Mosaic data can be used to improve a mail marketing campaign:
- Identifying Target Markets: Mosaic data can help identify specific segments of the population that are more likely to be interested in a particular product or service. This information can be used to create targeted mailing lists that focus on individuals who are most likely to respond to the marketing campaign.
- Customizing Messaging: Mosaic data can help marketers create messaging that resonates with the targeted audience. By understanding the values, preferences, and behaviors of each group, marketers can tailor messaging to address the specific needs and interests of each segment.
- Designing Effective Offers: Mosaic data can also help marketers design offers that are more likely to appeal to their target audience. By understanding what motivates each group, marketers can create offers that are more likely to lead to a response.
- Optimizing Campaigns: Mosaic data can be used to monitor the effectiveness of the mail marketing campaign. By analyzing response rates and conversion rates, marketers can determine which segments are responding most positively to the campaign and adjust future campaigns accordingly.
JICMAIL (Joint Industry Committee for Mail) is a data-driven measurement system that provides valuable insights into the effectiveness of mail marketing campaigns. By providing detailed information about how recipients interact with mail, JICMAIL data can be used to improve the targeting, design, and delivery of mail marketing campaigns. Here are some ways that JICMAIL data can improve a mail marketing campaign:
- Audience Segmentation: JICMAIL data can be used to identify specific segments of the audience that are most likely to respond to a mail marketing campaign, and which are least likely to be targeted. By analysing this data we can create targeted mail campaigns that focus onan audience that’s most likely to respond to the campaign. No point wasting your money sending your message to people who aren’t going to read it.
- Design Optimisation: JICMAIL data provides insights into the design elements of exisiting effective campaigns. By analysing data such as the size, color, and layout of mail pieces, we know the optimal design for each industry and campaign purpose.
- Delivery Timing: We can look at data such as delivery times and recipient behavior, to determine the optimal time to ensure your mail is seen and engaged with!
- Estimating ROI: Based on the data of thousands of campaigns that came before yours, we are able to let you know what your expectations should be, for your service, within your specific industry.
TGI (Target Group Index) is another powerful tool that can be used to improve the targeting and effectiveness of door drop and direct mail campaigns. TGI data provides detailed information on the attitudes, behaviors, and preferences of different consumer segments, which can be used to create targeted and personalized mail campaigns.
Bonus round: Processing your previous ROI
Not technically an extra tech layer, but our marketers have had experience running campaigns for LDM since the late 00s. Because of this, they can use their knowledge base to analyse your previous campaigns (whether you ran them with us, or elsewhere), and create a plan of action to take it to the next level!
Ready to get started? Give our team a call on 0161 503 0126. Want to learn more about how to optimise your campaign? Check out this post we wrote on how to use QR codes to maximise engagement and measure ROI