Royal Mail Door to Door vs Leaflet Distribution Teams
Door drop guide
Royal Mail Door to Door delivers your leaflets to every UK address with the daily post. Leaflet distribution teams deliver in all major towns and cities. Here is how the two compare, and when to use each.
- Every UK address through Royal Mail, including flats
- GPS tracked LDM teams in all major towns and cities
- Same rate card for both
Get door drop advice
Get door drop advice
Royal Mail Door to Door vs leaflet distribution teams
| Royal Mail Door to Door | LDM GPS tracked teams | |
|---|---|---|
| Reach | Every residential address in the UK, over 30 million homes | All major towns and cities, not rural areas |
| Flats | Yes, including blocks with secure entry | Every letterbox our teams can reach |
| How it is delivered | With the daily post, by your local postie | By LDM distribution teams |
| Proof of delivery | Delivered on Royal Mail’s daily postal rounds | GPS tracked, mapped and time stamped |
| Targeting | Postcode sector, town, region or national | Postcode sector, street level, radius or drive time |
| Lead time | Follows Royal Mail’s booking timetable, typically around three weeks | Can often start within days of print arriving |
| Price | LDM rate card, from £61 to £88 per 1,000 | LDM rate card, from £61 to £88 per 1,000 |
| Best for | Regional and national campaigns, and areas with lots of flats | Local, targeted campaigns that need proof of every round |
When to choose each
- Choose Royal Mail Door to DoorFor regional and national campaigns, rural areas, and areas with lots of flats. Royal Mail is the only way to reach every UK address, and your leaflet arrives with the post, which people open.
- Choose LDM teamsFor local campaigns in the towns and cities we cover, when you need to start quickly, target street by street, or see GPS proof of every round.
- Use both togetherSome campaigns combine the two: Royal Mail for full coverage across a region, with LDM teams for streets or estates that need extra focus. We plan both in one campaign.
Why LDM for Royal Mail Door to Door
LDM is a Royal Mail Door to Door partner, listed on Royal Mail’s partner directory. We book Royal Mail directly, plan your targeting by postcode sector and audience, and hold back control areas so you can measure results. Brands such as WeBuyVintage use LDM and Royal Mail to leaflet more than 300 roadshows a month across the UK.
Royal Mail vs teams FAQs
Does Royal Mail Door to Door deliver to every address?
Yes. Royal Mail Door to Door can deliver to every residential address in the UK, over 30 million homes, including flats behind secure entry.
Is Royal Mail Door to Door more expensive than leaflet distribution teams?
No. LDM uses the same rate card for both, from £88.25 per 1,000 for 10,000 leaflets down to £61.04 per 1,000 for 10 million or more, plus VAT.
Can I get proof my leaflets were delivered?
Royal Mail delivers your leaflets on its daily postal rounds. Every LDM team round is GPS tracked, so you get a mapped, time stamped record of where your leaflets went.
Can I target specific areas with both?
Yes. Both can be targeted by postcode sector. LDM teams can also target street by street, by radius or by drive time.
How far ahead do I need to book?
Royal Mail Door to Door follows a booking timetable, typically around three weeks before delivery. LDM teams can often start within days of your print arriving.
Is LDM a Royal Mail partner?
Yes. LDM is a Royal Mail Door to Door partner and is listed on Royal Mail’s partner directory.
Plan your door drop
Not sure which is right for you? Tell us where you want to reach and we will recommend Royal Mail, LDM teams or both, with a full quote.
Get in touch
Looking for more information? Simply get in touch with one of our friendly office staff who are always on hand to help.
Cost Effective
Fast Lead Times
Expert Knowledge
Certified Carbon Neutral