Leaflet Distribution Liverpool
Liverpool, Merseyside and the Wirral
Liverpool has 207,491 households and one of the most finely divided postcode areas in the country. With 333 Royal Mail sectors across the L postcode, a Liverpool door drop can be aimed very precisely. We deliver through Royal Mail Door to Door or our own GPS tracked teams.
- 416,992 homes reachable across the L postcode
- Small sectors, so less wasted print
- Wirral and council campaigns handled too
Plan a Liverpool door drop
Plan a Liverpool door drop
Liverpool in numbers
- 486,088people live in Liverpool
- 207,491households in the city
- 46.8%of households own their home
- 23.2%of households live in a flat
- 416,992homes Royal Mail reaches across the L postcode
- 333Royal Mail sectors in the L postcode
Sources: ONS Census 2021 (Liverpool local authority). Royal Mail Door to Door residential counts, October 2026.
Why Liverpool can be targeted so tightly
Most Liverpool postcode districts are split into ten Royal Mail sectors, which is unusual. Across the L area a sector holds about 1,250 homes on average. In the B postcode around Birmingham the average is closer to 3,700.
Smaller sectors mean you can pick the streets you want with less spill into the ones you don’t. That makes Liverpool a good place to run a test: a few sectors with your leaflet, a few matched sectors without it, and a clear answer on whether the drop paid for itself.
The Wirral is a separate postcode
The Wirral sits in the CH postcode area, not L, so it needs adding to a Merseyside plan on purpose. We booked Royal Mail Door to Door for Wirral Council in October 2026, delivering to homes across the borough, and regularly plan campaigns for councils and public bodies that need every address in an area covered.
St Helens (WA), Southport (PR) and Ormskirk (L39 and L40) are worth checking too, depending on where your customers live.
The largest L districts
| District | Area | Homes on Royal Mail’s count |
|---|---|---|
| L4 | Walton, Anfield | 20,661 |
| L36 | Huyton | 19,355 |
| L8 | Toxteth | 16,575 |
| L25 | Woolton, Gateacre | 16,405 |
| L20 | Bootle | 15,781 |
| L35 | Whiston, Rainhill | 14,879 |
| L13 | Old Swan, Tuebrook | 14,520 |
| L31 | Maghull | 14,466 |
Royal Mail Door to Door residential counts, October 2026. The L area has 333 sectors in 46 districts.
How we deliver in Liverpool
- Royal Mail Door to DoorRoyal Mail delivers your leaflet with the post to every home in the sectors you book, flats included. The usual choice for councils and borough wide drops. Book around three weeks ahead.How Royal Mail works
- Our GPS tracked teamsOur GPS tracked teams deliver in Liverpool and all major towns and cities, with a mapped trail of every street. Good for a few streets around a site.How our teams work
Use whichever suits the job. Some campaigns use both.
Liverpool leaflet distribution questions
Is the Wirral included in a Liverpool door drop?
Not automatically. The Wirral is in the CH postcode area, so we add the CH sectors you need to the plan.
Can councils book Royal Mail Door to Door through LDM?
Yes. We book Royal Mail Door to Door for councils and public bodies, including Wirral Council, and handle the planning, print and delivery schedule.
Why are there so many postcode sectors in Liverpool?
Most L districts are split into ten sectors, so the L area has 333 in total. Each one is small, at about 1,250 homes on average, which lets you target more precisely.
Which Liverpool districts have the most homes?
On Royal Mail’s October 2026 counts, L4 (Walton and Anfield) is the largest with 20,661 homes, followed by L36 (Huyton) with 19,355 and L8 (Toxteth) with 16,575.
What does a Liverpool door drop cost?
Shared drops start at £88.25 per 1,000 for 10,000 leaflets under 20g, coming down to £61.04 per 1,000 at large volumes, plus VAT and print. Solus delivery is from £179 per 1,000.
Plan your Liverpool campaign
Tell us the areas, the audience and the date you need the leaflets out. We will send sector counts and a costed plan.
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