Door Drop FAQs

What is a door drop?

A door drop is a leaflet, flyer or catalogue delivered to every home in the areas you choose, without a name or address on it. It is the most cost effective way to reach a whole neighbourhood. Read more about door drop marketing.

How many leaflets do I need?

Enough to cover the homes your customers come from. Most areas hold more homes than people expect: a three mile radius around a suburban store can easily hold tens of thousands. We give you exact household counts for every postcode sector before you order.

Is there a minimum order?

Minimums depend on the delivery method and area. Royal Mail Door to Door works best for campaigns of several thousand homes or more; our teams can handle smaller local areas. Ask us and we will tell you what works for your budget.

How do you choose the areas?

We look at where your customers live, what kind of households they are and how far they travel, then rank postcode sectors so your leaflets go where they are most likely to work. See data and profiling.

When is the best time to send a door drop?

It depends on your offer. Most sectors see strong results in late winter, spring and autumn, and Christmas slots book up early. We will advise on timing for your market when we plan the campaign.

Do you deliver in my area?

Yes. Royal Mail Door to Door can reach every address in the UK, and our own GPS tracked teams deliver in all major towns and cities. See our coverage.

What is the difference between Royal Mail and your teams?

Royal Mail delivers your leaflet with the daily post to every address in the sectors you choose, including flats. Our teams deliver to the streets you choose in towns and cities, with every round GPS tracked. You do not have to use both, though some campaigns do. Compare them in Royal Mail vs teams.

How far ahead do I need to book?

Allow around three weeks for Royal Mail Door to Door. Team deliveries can often be arranged sooner, depending on the area and dates.

How do I know my leaflets were delivered?

Our teams carry GPS trackers, so you get a map of every round. Royal Mail delivers as part of its daily post and confirms the delivery window for each campaign.

Will my leaflet arrive with other leaflets?

With shared team distribution, your leaflet goes out with a small number of others from non competing businesses. With solus distribution or Royal Mail Door to Door, it arrives on its own.

Can you deliver to flats?

Yes. Royal Mail Door to Door reaches flats and secure blocks with the daily post, which makes it the best option for areas with a lot of apartments.

Can you print my leaflets?

Yes. We print leaflets, flyers and catalogues and send them straight to the Royal Mail depots or our teams. Get an instant price on our leaflet printing page.

What size should my leaflet be?

A5 and A4 folded are the most popular. Size and weight affect the delivery price, so it is worth checking before you design. We can advise on the best format for your budget.

Will you check my artwork?

Yes. Upload your design on our printing page and we will check it is print ready, with the right size, bleed and colours, and suggest any tweaks that tend to lift response.

Can you design my leaflet?

We can arrange design for you. Tell us your offer and audience and we will brief it in.

How much does a door drop cost?

The price depends on the delivery method, number of homes, leaflet weight and whether your leaflet goes out alone or shared. See our door drop prices for typical costs, or ask us for a quote.

What response rate should I expect?

JICMAIL’s Response Rate Tracker puts the average door drop response at around 0.3%, but results vary a lot with the offer, design, timing and targeting. The best way to know is to measure your own campaign.

How do I measure a door drop?

Use a unique offer code, QR code or web address, and ideally hold back matched control areas that do not get the leaflet. Comparing the two shows the real uplift. See measuring door drop results.

Is door drop marketing environmentally friendly?

Most leaflets are printed on recyclable paper, and good targeting means fewer wasted copies. LDM is a carbon neutral business.