Door Drops and Door Drop Marketing
Door drop marketing
Door drop marketing puts your leaflet, flyer or booklet through the letterboxes of the homes most likely to respond. We plan it from data, deliver it through Royal Mail or our GPS tracked teams, and measure what it delivered. Whether you call them door drops, leaflet drops or flyer distribution, it is the same job done properly.
- Targeted by postcode sector, catchment and audience
- Every UK address through Royal Mail Door to Door
- Measured with control groups, so you know it worked
Plan your door drop
Plan your door drop
What makes a door drop work
- The right homesRank every postcode sector against your best customers, using Mosaic, Acorn and your own data, and start with the sectors most likely to respond.
- A clear offerOne strong reason to act now: an offer, an event date or a new store opening, with a simple call to action.
- Design that gets keptA bold headline, a strong image and your details easy to find. Leaflets that are useful tend to stay in the home for longer.
- Good timingLand the leaflet in the days before your event, launch or sale, and plan around the Royal Mail booking timetable.
- The right frequencySome campaigns work from a single drop, others build response over repeat drops. We test both and keep what works.
- Measurement built inHold back matched control areas, and use QR codes, offer codes or customer match back to see the real uplift.
Who uses door drop marketing
- RetailersStore openings, refits and seasonal offers around every store catchment.
- Events and roadshowsFilling events with local people, venue by venue.
- Estate agentsValuation and instruction campaigns to homeowners in your branch areas.
- Care homes and healthcareReaching local families and patients around each site.
- Home servicesBuilders, roofers, gardeners and trades targeting the right streets.
- Food and hospitalityMenus, openings and offers to homes within delivery range.
- Councils and charitiesPublic information and appeals to every address in an area.
- Brands and agenciesNational campaigns and tests, planned and measured for clients.
How we prove door drop results
Door drop marketing campaigns we run
- Measured retail testTapi649,607 homes around more than 80 stores, with control groups built in to prove the uplift.Read the case study
- Roadshow eventsWeBuyVintageMore than 300 roadshows in November 2026 alone, each event planned from data.Read the case study
- Store openingsB&MTwelve door drops around new and refitted stores in four months.Read the case study
Two ways to deliver your door drop
- Royal Mail Door to DoorYour leaflet delivered with the daily post to every address in the sectors you choose, including flats. Best for regional and national campaigns.Find out more
- GPS tracked teamsOur own teams deliver in all major towns and cities, with street level targeting and GPS proof of every round.Find out more
Both use the same rate card, from £61 to £88 per 1,000 shared leaflets under 20g. See door drop prices.
Door drop marketing FAQs
What is door drop marketing?
Door drop marketing is delivering unaddressed leaflets, flyers, booklets or samples through the letterboxes of homes in the areas you choose. It reaches people at home without needing names or addresses, and can be targeted by postcode sector, catchment and audience.
Is a door drop the same as a leaflet drop or flyer distribution?
Yes. Door drops, leaflet drops, leaflet distribution, flyer distribution and letterbox marketing all describe the same thing: unaddressed printed material delivered to every home in the areas you choose. The industry term is door drop, and you can book them through Royal Mail Door to Door or our GPS tracked teams.
Does door drop marketing work?
It works best when it is targeted, has a clear offer and is measured. We hold back matched control areas so you can see the real uplift your door drop delivered, rather than guessing.
How do you target a door drop?
We rank postcode sectors by how closely their homes match your best customers, using Mosaic, Acorn, JICMAIL insight and your own customer data, then plan around your stores, events or branch areas.
How much does door drop marketing cost?
With LDM, shared door drops of leaflets under 20g cost from £88.25 per 1,000 for 10,000 leaflets, falling to £61.04 per 1,000 at very large volumes, plus VAT. Print is extra.
How do I measure a door drop?
Use control areas that do not receive the leaflet, plus QR codes, offer codes or matching responses back to customer postcodes. Comparing leafleted and control areas shows what the door drop really delivered.
What is the difference between door drops and direct mail?
Door drops are unaddressed and go to every home in an area. Direct mail is addressed to named people. Door drops are usually cheaper per home and great for finding new customers, while direct mail suits existing customers.
Plan your door drop campaign
Tell us what you are promoting and who you want to reach, and we will plan the areas, delivery and measurement, with a full quote.
Get in touch
Looking for more information? Simply get in touch with one of our friendly office staff who are always on hand to help.
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