No junk mail signs and door drops: what happens

“No junk mail” and “no advertising” signs are a fair request from a household, and how a door drop handles them says a lot about the company delivering it. Here is how they work with each delivery method.

Our GPS tracked teams

Our distributors are trained to look for “No junk mail”, “No leaflets” and “No advertising” signs and to skip those doors. It is better for residents and better for your brand: a leaflet forced through a door that asked not to receive it is more likely to annoy than to sell.

Royal Mail Door to Door

Royal Mail Door to Door items arrive with the daily post rather than through a separate leaflet round. Households that do not want them can register with Royal Mail’s own Door to Door opt out service, and Royal Mail then stops delivering these items to that address.

Does it affect how many leaflets I need?

Slightly. In most areas only a small share of homes display a sign, but it varies by street. We plan quantities from current household counts so you are not paying to print far more than can be delivered.

Why respecting the sign matters for results

Door drops work because people choose to pick them up, read them and keep them. JICMAIL’s research shows door drops are interacted with around three times each and stay in the home for more than five days on average. That attention only comes from homes that are happy to receive mail, which is why we would rather deliver fewer leaflets to the right homes than more to the wrong ones.

Questions about how we deliver? Read our door drop FAQs or get in touch.